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ABC: Five (5) ‘Walmart Moms’ Say Obama Won

From ABC News:

‘Walmart Moms’ Say Obama Won, But Not by Much

By Elizabeth Hartfield | Tues October 16, 2012

Undecided "Walmart moms" in Milwaukee, Wis., gave the presidential debate win to President Obama by a narrow margin – but they’re not sold yet.

In a bipartisan focus group conducted by Public Opinion Strategies and Momentum Analysis and sponsored by Walmart, a group of undecided female voters were asked to vote for who they thought won the second presidential debate. Five women in the group said Obama, three said Mitt Romney, and two said they thought it was tie.

So they polled exactly ten (10) women.

Still, the news media got the headline they wanted. Which is why this warranted an full article. They want it to sound like Obama is winning over the blue collar women, when he isn’t.

Overall, though, most of these women said they remain undecided. They said they feel as though it’s time to do some more research on the candidates, and ultimately, it’s time to make their decision.

Oh, come on. What’s the rush?

The words associated with Obama’s performance were a mix of positive and negative – they ranged from unprepared and stumbling, to specific, impressive and prepared.

The same was true for Romney, as far as the mixed feelings. Some women said they saw him as confident, others described him as arrogant and superior. There was a tepid agreement that Obama seemed more genuine than Romney.

Does "tepid agreement" mean that as many as six women thought this?

About half of the women in the room had watched the first presidential debate, and that group was actually split between whether they thought Obama did better or worse this time around.

But "winning" the debate doesn’t necessarily mean "winning" these women’s hearts. A couple of women noted that their verdict for who won the debate was not the same as their verdict for who they agreed with more.

One woman said that she found herself agreeing much more with Obama throughout the debate, but she thought Romney’s delivery was smoother. Another woman said the reverse: She thought Obama seemed better prepared, but she agreed with Romney.

These are amazing findings!

When asked what they need to hear from the candidates in order to make their decision, the answers were somewhat mixed. One woman said she’d need to hear more about affordable health care. Several women responded that they’d like to hear more about the candidates’ education plans. Another woman, who said that her mother was recently diagnosed with Parkinson’s disease, wanted to hear specifics about Medicare and what it will look like going down the road.

Didn’t any of them ask about getting Obama-phones? Or do they already have them?

The women agreed on a series of points.

First, the debate made them want to do more research on the candidates. "I need to research some of these facts," one skeptical sounding woman said. "Anybody can spout out numbers," said another woman

And finally, not a single woman in the focus group tonight said that she felt as though the candidates were speaking to her personally. Both of these men failed again tonight to make that human connection – at least with this group of voters.

Well, hopefully the candidates will get their names and pay each one of them a visit.

When asked who they felt the candidates were mainly addressing tonight, the consensus was that it seemed like Romney and Obama were only addressing one another.

Instead of playing to the audience? That’s crazy.

This article was posted by Steve Gilbert on Wednesday, October 17th, 2012. Comments are currently closed.

5 Responses to “ABC: Five (5) ‘Walmart Moms’ Say Obama Won”

  1. GetBackJack

    “Here’s Your Sign”™

    (h/t Bill Engvall)

  2. canary

    Prices have doubled just like gas.

  3. P. Aaron

    Obama’s driving over blue collar women with the bus!

  4. canary

    Let’s get that word out there so if Romney wins people will expect Walmart to lower their doubled prices.

    Once Walt died and his kids took over things weren’t as good. Then Obama comes in and things got worse. Their prices and selection sucks. And they don’t have anyone to help.

    They put in those self-help registers no one could stand. Now people are stuck with them.

    What’s really strange though is they lost all the illegals businesses. I guess you have to have a credit card to use those self-help machines.

    Why should they go there with food stamps, when they can’t pick up a few DVD’s and Games while they are there.

  5. Anonymoose

    10 for a poll? Why not just do one per state? And why just women–why not a truly random group of shoppers?

    More seriously it sounds like what was missing is a “I Feel Your Pain” Clintonesque moment.

    And do more research–after four years of Obama and Romney being in the media for nearly a year they don’t know enough?

    Male or female, these are the people the Democrats want to reach. The ones who claim to think for themselves but buy into every soundbite, who go to their websites and read the prepared “facts” and assume it as the gospel truth; who hear “healthcare reform” and think it’s great, then wonder why they still have to pay when they see a doctor.

    They vote, get frustrated and disappointed, forget what all they thought and said four years ago and then go out and vote the same way again. Go figure.


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