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AP: Americans Believe US Cars Top Asian

From the Obama Motors car salesmen of the Associated Press:

AP-GfK Poll: Americans say US cars top Asian autos

By Alan Fram, Associated Press Writer

April 21, 2010

WASHINGTON – After a long romance with foreign rivals, America’s love affair with the automobile is returning to its roots with a revived affection for U.S.-made cars.

Slightly more Americans now say the United States makes better-quality vehicles than Asia does, with 38 percent saying U.S. cars are best and 33 percent preferring autos made by Asian companies, according to an Associated Press-GfK Poll.

Was this poll conducted in Detroit among UAW members?

The survey suggests those numbers are largely fueled by a plunge in Toyota’s reputation and an upsurge in Ford’s. The poll was conducted in March, as Toyota was being roiled by nightmarish publicity over its recall of more than 8 million vehicles around the globe and allegations that it responded sluggishly to safety concerns.

I yet somehow Toyota still managed to enjoy record sales last month and the month before.

Though the U.S. advantage is modest, it marks a significant turnabout for American automakers battered by recession and relentless competition from foreign manufacturers. When the same question was asked in a December 2006 AP-AOL poll, 46 percent said Asian countries made superior cars, while just 29 percent preferred American vehicles, reflecting a perception of U.S. automotive inferiority that began taking hold about three decades ago… 

Highlighting the changing attitudes, 15 percent in the March poll said Toyota makes the best cars, down from 25 percent who said so in 2006. Moving in the opposite direction was Ford, cited as tops by just 9 percent in 2006 but by 18 percent last month.

Eighteen percent said GM cars were best, little changed from 2006. Chrysler — which continues to struggle — remained mired at 3 percent…

Those likeliest to say Asian-made autos are superior included men, the better educated and residents of Western states. U.S. cars were a strong preference for those age 50 and up and rural residents

In other words, people with a little sense. People not easily swayed by media hysteria and government and union propaganda.

With the U.S. trying to claw out of a recession, the poll showed that Americans’ taste for alternative-fuel cars is being tempered by economic realities. Such cars often cost more than similarly sized vehicles that run on gasoline.

By 61 percent to 37 percent, most said last month they would consider buying an alternative-fuel auto. That was a narrower margin than the 70 percent to 29 percent who said so in 2006.

You see, if it weren’t for that darned recession recession, “alternative-fuel” cars would be selling like hotcakes.

The poll also found that:

- Fifty-six percent own vehicles made by U.S. automakers, about the same as in 2006

- About four in 10 say their dream car would be a foreign brand, compared with three in 10 wishing for a domestic car.

So what exactly has changed?

By the way, there is also this news from the Detroit Free Press:

Toyota image rebounds, worries linger

BY GREG GARDNER

April 21, 2010

Despite six months of recalls, congressional inquiries and serving as the butt of late-night jokes, Toyota is recovering so well that it is situated to overtake General Motors as the No. 1 automaker in the U.S. in April

In March, when Toyota launched its aggressive incentives and saw its sales surge 41%, the Japanese automaker came within 1,148 vehicles of outselling GM

But don’t tell that to the Associated Press.

This article was posted by Steve Gilbert on Wednesday, April 21st, 2010. Comments are currently closed.

4 Responses to “AP: Americans Believe US Cars Top Asian”

  1. bill

    All you have to do is look at the US vs foreign cars and you clearly see which you will buy. Only Ford is trying.

  2. Rusty Shackleford

    The thing I find most ludicrous is the supposed need to spark patriotism in buying cars when this administration has proven over and over how much it hates everything American, including the citizens themselves.

  3. proreason

    Year over year sales increases (over 50K sales). #1 – Ford. #2 – Nissan. #3 – Honda

    Usually, Toyota would be #1 or 2, but as we all know. The criminals in the White House have decided to drive Toyota out of business in order to payoff their union thugs.

    http://blog.leasetrader.com/ar.....mbers.aspx

  4. BillK

    If you look at the vehicles driven by “rural residents,” nine out of ten will be full-size pickup trucks, a market where Ford, GM and Dodge still reign supreme, the Toyota Tundra still being in a distant fourth place largely due to perception and not a lot of variation in available powertrains.


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