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Arab Group Calls Coke’s Super Bowl Ad ‘Racist’

From an equally incensed Reuters:

Arab-American groups call Coke Super Bowl ad ”racist”

By Sue Zeidler | Thu Jan 31, 2013

(Reuters) – Arab-American groups have sharply criticized a Coca-Cola Super Bowl ad depicting an Arab walking through the desert with a camel, and one group said it would ask the beverage giant to change it before CBS airs the game on Sunday before an expected audience of more than 100 million U.S. viewers.

"Why is it that Arabs are always shown as either oil-rich sheiks, terrorists, or belly dancers?" said Warren David, president of the American-Arab Anti-Discrimination Committee, or ADC.

And Allah knows, Arabs have never had anything to do with camels.

Coca-Cola released an online teaser of the commercial last week, showing the Arab walking through a desert. He soon sees cowboys, Las Vegas showgirls and a motley crew fashioned after the marauders of the apocalyptic "Mad Max" film race by him to reach a gigantic bottle of Coke…

And we wonder why our embassy in Cairo was attack a couple of days ago, and there was an explosion outside our embassy in Ankara, Turkey today? Do we need Hillary Clinton to connect the dots?

In its ad, Coke asks viewers to vote online on which characters should win the race. The online site does not allow a vote for the Arab character.

"The Coke commercial for the Super Bowl is racist, portraying Arabs as backward and foolish Camel Jockeys, and they have no chance to win in the world," Imam Ali Siddiqui, president of the Muslim Institute for Interfaith Studies, said in an email.

Did he just use the expression "Camel Jockeys"?

"What message is Coke sending with this?" asked Abed Ayoub [sic], ADC’s director of legal and policy affairs. "By not including the Arab in the race, it is clear that the Arab is held to a different standard when compared to the other characters in the commercial," he said.

CBS declined comment. Coca-Cola spokeswoman Lauren Thompson said Coke took a "cinematic" approach with the ad, employing the characters as a nod to movies of the past.

"Coca-Cola is an inclusive brand enjoyed by all demographics," she said in an email. "We illustrate our core values, from fun and refreshment to happiness, inspiration and optimism across all of our marketing communications."

They better stick to illustration who can’t sue. Like polar bears.

Ayoub said ADC intended to contact Coke and CBS Corp on Thursday to "hopefully start a dialog." …

Meaning, he wants to be paid.

This article was posted by Steve on Friday, February 1st, 2013. Comments are currently closed.

6 Responses to “Arab Group Calls Coke’s Super Bowl Ad ‘Racist’”

  1. River0 says:

    Racist?! It’s not race, it’s culture. People with brains recognize that culture is the deciding factor. We all should be ‘culturists’.

    As long as Saudis and other Sharia Law cultures chop of heads and hands for thinking bad thoughts or thievery, while stoning women to death for infidelity – or just being raped – and letting men off for bad behavior entirely, they will be seen as backward. No matter how much money they have.

    On the other hand, I found the quiet dignity of the Arab and his horse far more appealing than the Road Warrior maniacs and the Samba dancers in the bus, racing toward the bottle of Coke.

    • River0 says:

      I meant camel, not “horse”.

      Also, if Middle easterners want to enter into the modern world, they need to adopt the civilized rules of law, i.e., the presumption of innocence, ‘habeus corpus’, free attorneys for those who can’t afford them, no cruel and unusual punishments, equal rights for both women and men, and juries of peers. Just for starters.

  2. Dupree says:

    “What message is Coke sending with this?” asked Abed Ayoub.

    Well, gee Abe, I’m pretty sure its nothing more than “Buy Coke”.

  3. Rusty Shackleford says:

    “”The Coke commercial for the Super Bowl is racist, portraying Arabs as backward and foolish Camel Jockeys, and they have no chance to win in the world,” Imam Ali Siddiqui, president of the Muslim Institute for Interfaith Studies, said in an email.

    Backward and foolish is the result of your own culture, Mr Al Squiddi.

    Muslim Institute for Interfaith Studies: http://www.salatomatic.com/d/Santa-Rosa+21736+Muslim-Institute-for-Interfaith-Studies

    Nice little statement on their web page for “Interfaith programs including Jewish-Muslim Dialogue, religious discussion on what is common and different to foster understanding, respect, and mutual cooperation. Speakers Service. But I would have to sit in personally to see how they conduct the daily classes.

    My first instinct is based upon Squiddi’s statement, whereupon I’ve never heard him say anything that defends the Christian or Jewish faiths, is that it’s thinly disguised pro-muslim that hands out propaganda, works very hard at non-muslim students to feel guilty about it and funnels money to Al-Queda.

    But that’s just a guess.

  4. USSFreedom says:

    Going after Coke just another snip, snip, snip at our culture.
    Hoping to gain a few million dollars for projects to install sharia within our borders and get more attention from their traitorous American supporters. If Coke will show the Arab winning by removing the heads of all infidel competitors while shouting allah akbar, I’m certain they would approve and run it between every program break on Al JAZEERA.
    Revs Sharpton and Jackson fine examples of the power of the racist tag bringing in the bucks. Like the Revs, they are the racists.

  5. canary says:

    Coca Cola’s decades of appeasing to Arabs, by not selling Coca Cola to Israel should squash any idea of racism.

    The Camel and it’s Jockey are merely “walking” in their own habitat, and are not even in the race
    to get the Coca Cola. It’s been brought to them by Coca Cola for decades.

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