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Benetton Bases Ad On Soviet Propaganda Photo

From an historically ignorant Washington Post:

Obama kisses Chavez in new Benetton ad

By Maura Judkis
Nov. 16, 2011

Benetton returns to its controversial marketing roots with a new campaign that features President Obama and other world leaders engaging in a kiss. In two separate ads, Obama is seen kissing Venezuelan president Hugo Chavez, and Chinese President Hu Jintao.

The Unhate Foundation, founded by the Italian clothing company, is an advocacy group for tolerance. The controversial ad campaign is an attempt for Benetton to regain its status from the “United Colors” ads that regularly shocked viewers with subjects that had nothing to do with clothing: A priest kissing a nun, a man dying of AIDS, a just-born baby with umbilical cord still attached, a trio of real human hearts.

We must not read the right publications. We never saw any of these ‘shocking’ ads. Thankfully.

In the new campaign, the leaders of North and South Korea lock lips, and the Pope kisses Ahmed Mohamed el-Tayeb, the Imam of al-Azhar mosque in Egypt. The Vatican condemned the image, and the company decided to remove it from all publications after complaints. German Chancellor Angela Merkel smooches Nicholas Sarkozy, president of France (What will Carla Bruni think?). Palestinian President Mahmoud Abbas and Israeli Prime Minister Benjamin Netanyahu also share a kiss. The campaign was inspired by a kiss between Soviet leader Leonid Brezhnev and East German communist leader Erich Honecker in 1979.

"It means not hating," Alessandro Benetton, deputy chairman of Benetton Group and son of the founder of the family company told the Wall Street Journal. "In a moment of darkness, with the financial crisis, what’s going on in North African countries [Libya?], in Athens, this is an attitude we can all embrace that can have positive energy."

Does Benetton really think the photo of Brezhnev kissing Honecker was a symbol of love? Are they that ignorant of history?

Update: The Benetton [sic] has dropped the image of the Pope kissing an Imam from the campaign after complaints.

So Benetton has dropped the image of the Pope kissing an Imam from their ‘un-hate’ campaign after "complaints" – probably from the Religion Of Peace. What courage, huh?

This article was posted by Steve on Thursday, November 17th, 2011. Comments are currently closed.

3 Responses to “Benetton Bases Ad On Soviet Propaganda Photo”

  1. P. Aaron says:

    Obama’s kissing the wrong body part.

  2. David says:

    Not surprised they pulled the one with the Pope kissing the Imam. You know how crazy those Catholics can get when you do something to offend them! There will be rioting in the streets burning flags and priests dressing as nuns to blow up a school bus. Good thing this disaster was adverted.

  3. proreason says:

    The ad I would find shocking would be one in which Spike was kissing a woman.


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