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CA Spent $1.37M On Lurid O-Care Ads (Simmons)

From Watchdog,Org:

Obamacare: For $1.37M we get Richard Simmons in lurid web stream

By Tori Richards | January 30, 2014 

Facing a $78 million budget shortfall, California’s Obamacare exchange has spent $1.37 million to fund an outreach video featuring exercise guru Richard Simmons gyrating on the floor and hugging a contortionist who is kneeling with his buttocks in the air.

The “Tell a Friend — Get Covered” campaign by Covered California features other celebrities Olivia Wilde, comic Billy Eirchner, Fran Drescher and Tatyana Ali. The centerpiece of the effort was an eight-hour live web stream that ran on Jan. 16. None of the celebrities were paid for their work, Covered California said.

So why did this cost $1.37 million dollars? The production values do not reflect a $1.37 million dollar budget.

State Sen. Ted Gaines, a Northern California Republican, fired off a terse letter to Covered California Director Peter Lee demanding to know why he would launch such a campaign at taxpayer expense…

“On first review, this long advertisement seems a wasteful, unserious and insulting effort, especially when viewed against the backdrop of at least a million Californians having their health coverage … (canceled) as a result of Covered California’s actions,” Gaines wrote in his Jan. 18 letter…

In fact, California is notorious for having nearly a million (900K) insurance policies cancelled under Obama-Care. While, so far, they are only track to have enrolled only a third of that number in Obama-Care.

Through the end of last year, Covered California had enrolled 500,108 people. Its 2012-13 budget was $366.3 million, with $74.2 million going toward public relations, according to a legislative report dated November 2013…

“About 900,000 people in California had coverage canceled and were forced to go into the Affordable Care Act,” Gaines said. “They are paying an extra 200, 300, 400 bucks a month. More people are cancelled than actually have insurance through Covered California. Then we see these stupid commercials using taxpayer money and not even focused on the right demographic.” …

Director Lee defended the campaign, saying he is utilizing free social media to get the word out — a preferred method among younger consumers, the so-called millennials who are the target audience.

“Covered California’s programs such as Tell A Friend — Get Covered feature content that resonates among millennials and that can be spread by millennials to their friends and loved ones,” Lee said in a statement. “Millennials are not only our key audience, they also are our ambassadors in spreading the word about Covered California.”

Yes, the Millennials just love Richard Simmons. (Who?)

The Jan. 16 web video was filmed at a Los Angeles studio and included skits, tips and interviews. During the segment, Simmons — wearing red tights and a black sequined tank top — was joined by a contortionist for a dance competition. Part of Simmons’ routine involved writhing on the ground and peeking through his split legs.

All the while, a DJ played dance music and the program’s hostess sang, “Get covered, hashtag, Uh huh,” and “This is beautiful … I feel inspired to tell my friends to sign up online. That was beautiful, Richard!”

Up next was Simmons’ challenger, a contortionist with hip hop moves prompting Simmons to quip, “I’m going to get sick. Is there a vomit bag like on an airplane?” The pair finished on the floor with the contortionist on his stomach and Simmons nestled near the man’s buttocks…

Say no more. Please.

This article was posted by Steve on Friday, January 31st, 2014. Comments are currently closed.

3 Responses to “CA Spent $1.37M On Lurid O-Care Ads (Simmons)”

  1. GetBackJack says:

    .. and it wasn’t even a good tranny porn production .. not that I would know anything about that ..

  2. canary says:

    Hopefully, the holiday add with male gay elves and reindeer all wearing tighties as the bent over to decorate the tree and lick candy canes cost less.

  3. canary says:

    California Obama care scandal hiring felons


    This is not isolated to California, but they shouldn’t mind.

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