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CNN Has Lowest-Ratings Quarter Since 1991

From Deadline Hollywood:

CNN Sinks To 21-Year Primetime Ratings Low In Second Quarter

By DOMINIC PATTEN | Tuesday June 26, 2012

Coming off its least-watched month in primetime in 20 years in May, CNN has taken another big ratings blow: The cable news network has registered to its lowest-rated quarter in primetime since 1991. For this year’s second quarter, CNN hit a low among total viewers and the key adults 25-54 demographic, with all primetime programs posting steep declines. The network averaged 446,000 total viewers and 129,000 in the 25-54 demo in primetime. Compared to last year’s second quarter, that’s down 35% and 41%, respectively.

Rival Fox New Channel, meanwhile, with 1.79 million primetime total viewers on average, was down 1% from its 2011 second-quarter numbers. FNC lost 14% in the 25-54, bringing in 355,000 viewers. MSNBC was down 13% in total primetime viewers, with 689,000 on average, and down 17% in the 25-54 with 217,000. The quarter ran March 26-June 22.

Individually, CNN shows hemorrhaged viewers heavily compared with last year. Wolf Blitzer’s The Situation Room, which airs from 4-6 PM ET, was down 42% in 25-54 and 26% in total viewers

At 7 PM, Erin Burnett OutFront, which debuted in October replacing a then-moving John King U.S.A., was down 45% in 25-54 from last year’s second quarter and down 33% in total viewers.

Piers Morgan Tonight, which replaced Larry King Live in January 2011, was down 33% in the 25-54 and 29% in total viewers.

Pulling double duty, Anderson Cooper took a double hit: Anderson Cooper 360 at 8 PM was down 23% in the 25-54 and 19% in total viewers, and its 10 PM airing was down 48% in the demo and 44% in viewers.

The top-rated cable news shows for the second quarter were all FNC shows, with The O’Reilly Factor and Hannity sitting at No. 1 and No. 2.

CNN’s problem is not that they have become too boring, as some have suggested. Their problem is they have become ‘MSNBC lite.’ And MSNBC actually does a better job pushing the left’s agenda. So why watch CNN? (And, of course, MSNBC is floundering, too.)

CNN needs to try something radically different. Like covering both sides of the news, instead of just coming at stories from the left and ignoring news that does not advance the liberal agenda.

The fact that CNN basically ignored ‘Fast & Furious’ until the Holder contempt citation forced them to cover it, tells you all you need to know about their commitment to reporting the news.

Which is why Fox News pummels them in the ratings. Quarter after quarter. Year after year.

This article was posted by Steve on Wednesday, June 27th, 2012. Comments are currently closed.

5 Responses to “CNN Has Lowest-Ratings Quarter Since 1991”

  1. Mithrandir says:

    Anyone remember liberal Connie Chung? –and the hit job she did on Gingrich’s mother? And the terrorism hit-job she wrought on a man she sent to prison for violating an obscure federal law before the statute of limitations ran out, on one of her stupid shows?–Where is she now?

    How about liberal Katie Couric who burned out after liberal Dan Rather burned out?

    Or Keith Olbermann or liberal Air America(–the fun part was just trying to find it!).

    Does the media get it yet? And Pierce MORON who interviews radical lesbians like Jane Lynch, then have her host the show interviewing other radicals! ~brilliant!

    Whenever liberals FAIL you can be assured that some award they just made up is already in the mail…….like “30 Rock”, the show not a single person outside of cast family members is watching.

    No wonder liberals aren’t fazed by government failure, they are rarely punished for their own, so what’s the big deal?

  2. GetBackJack says:

    What is this CNN of which you speak?

  3. Petronius says:

    In spite of the terrible economy, News Corp’s (parent of FOX) stock has nearly tripled under Nerobama.

    The value of NWS rose from 7.87 on 20 Jan 2009 to 22.15 today.

    Erin Burnett made a big mistake by moving from CNBC to CNN.

    I confess that I watch CNBC for Larry Kudlow and Rick Santelli, but FOX Business Network (Stuart Varney, Neil Cavuto, Gerri Willis, Eric Bolling, Charlie Gasparino, Elizabeth MacDonald, Cheryl Casone, Charles Payne, Dagen McDowell, John Stossel, and Judge Andrew Napolitano) has them beat.

  4. Anonymoose says:

    Exactly, the news organization that would sometimes bring the new faster than the government knew about it is long gone. It never was a truly unbiased news source, but in the 80’s and early 90’s was a lean machine.

    We need true objective reporting, not repeating the liberal mantra. Thousands of guns going to Mexico was originally portrayed as a problem of our “lax” gun laws, when it turned out it was a result of a botched operation it should have been front page news. The liberals scream at us about interfering with sovereign countries like Iraq and Afghanistan, yet arming criminal gangs in Mexico brings nearly a whimper from them.

    Ultimately it is people are seeing the proverbial man behind the curtain and questioning what is being said. It’s not, as they said after the 2004 election, not “hearing their message.” We are, every word of it.

    • finebammer59 says:

      “Exactly, the news organization that would sometimes bring the new faster than the government knew about it is long gone.”

      yes, the halcyon days of disseminating the news from the safety of saddam’s golden palace are sadly long gone.


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