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Danish ‘Fat Tax’ Is Too Small To Have Effect

From Denmark’s Politiken:

Fat Tax has little effect

Denmark’s Fat Tax may be swelling national coffers but it is having little effect on consumer behaviour.

23 November 2011

Ninety-per cent of Danes are buying as much butter, cream and cheese as they did before the country’s Fat Tax was introduced on October 1.

According to an FDB Analysis for the national news agency Ritzau, only seven per cent of those asked have changed their purchasing habits as a result of the tax.

“Consumers don’t change their habits because the price of biscuits [cookies] goes up by 0.33 kr. (EUR 0.04) [US five cents],” says Coop Consumer Policy Director Mogens Werge.

“If a duty is to have an effect, it has to be so high that we are shocked and feel the price is unreasonable,” says Copenhagen Business School Consumer Behaviour Researcher Jesper Clement.

Apparently, the researchers are angry because the fat tax isn’t high enough. It has to be shocking and unreasonable.

The official idea of the Fat Tax was to get Danes to buy lesser amounts of unhealthy foods and to increase life expectancy by a week.

The Prevention Commission says it is too early to gauge the effect of the tax.

It is always to early to gauge the effect of things that the left wants.

“When the price of an item increases, all research shows that consumers buy less of that item. And the bigger the price rise, the greater the change in consumer behaviour,” says Commission Chair Mette Wier.

Yep. They are pushing for the tax to be higher.

But Clement says that his research shows that consumers are not particularly good at remembering food prices.

“There has been research done in which people are asked at the checkout how much they have paid for items immediately after they have made their purchases, and they get it wrong,” Clement says.

So the tax has to be so high that it is unforgettable. Then there will be no more fat people.

By the way, isn’t cheese one of Denmark’s biggest and best known products? Aren’t the Danes concerned that a fat tax might hurt their economy?

We are just kidding, of course. That is probably the real goal for whoever is pushing this nonsense.

This article was posted by Steve on Wednesday, November 23rd, 2011. Comments are currently closed.

4 Responses to “Danish ‘Fat Tax’ Is Too Small To Have Effect”

  1. artboyusa says:

    Obvious thing to do is to tax people by the pound. Plop ’em on the scales like those Indian maharajahs, only the have to pay their weight in tax, not receive it. Given the ever-swelling size of our fellow citizens that should wipe the national debt in no time…

  2. Astravogel says:

    “Pssst! Hey, buddy, wanna buy some butter?” or

    “Danish Coast Guard intercepts another smuggler vessel towing
    a submerged tank of fats.” or

    “Danish Hams ruled illegal, all pigs to be exported to America.” or

    “Soya milk remains heartily disliked by majority of Danes, polls show.”

  3. GetBackJack says:

    Whereas a Flat Tax produces abundant effects of prosperity, greatly diminished intrusion of government and ability to plan for the future.

  4. DW says:

    “When the price of an item increases, all research shows that consumers buy less of that item. And the bigger the price rise, the greater the change in consumer behaviour,” says Commission Chair Mette Wier.

    Oh… really?
    I can’t speak for areas south of the 49th, but up here the government just loves taxing the hell out of gasoline, cigarettes and alcohol. The prices of all three are outrageous but there are still plenty of smokers, lots of drinkers and I still see more trucks, SUV’s and muscle cars on the road than I do Toyota Pruises (Priusi???).
    If anything, it just leaves less disposable income to spend things like new furniture, clothes, electronics or other things which -if not actually made in North America at least provide jobs to the poor buggers trying to sell them.
    It also ramps up thefts and/or underground sales of heavily taxed items.

    The official idea of the Fat Tax was to get Danes to buy lesser amounts of unhealthy foods and to increase life expectancy by a week.
    That’s rich (no pun intended). So people are going to give up decades of enjoying their favourite indulgence in order to gain an extra week(!!!) at the end of their lives?

    Two slogans:
    “I will give up my bacon double greaseburger when they pry it from my fat dead fingers.!”

    “No blood for oleo!”


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