Mitt Romney’s Wealth Costs Him With One in Five Voters
One in five independents say it makes them less likely to vote for him
By Frank Newport | July 12, 2012
PRINCETON, NJ — Three-quarters of registered voters say the fact that Republican presidential candidate Mitt Romney is worth more than $200 million makes no difference to their likelihood of voting for him. However, 20% of voters, mostly Democrats and independents, say Romney’s wealth makes them less likely to vote for him, while 4% say it makes them more likely.
But notice how this articles headline and sub-headline give the exact opposite impression. Gallup knows most people only read the headlines.
And note the question Gallup asked:
As you may know, Republican presidential candidate Mitt Romney has a net worth of over 200 million dollars. Does the fact that he is this rich make you more likely or less likely to vote for him, or does it make no difference?
According to Forbes magazine, John Kerry, by himself, was worth about $240 million in 2004. His wife, Teresa Heinz Kerry, being the heir to the Heinz empire, is worth anywhere from $500 million to $1 billion more.
Kerry was almost certainly the wealthiest man to have ever run for the Presidency. So Kerry and his wife’s wealth totals five times that of Mitt Romney’s.
And yet how many articles did we hear about John Kerry being rich in 2004? Did we ever see even a single poll about how many votes Kerry’s wealth would cost him? Why is that?
Gallup’s July 9-10 results show that most Americans say Romney’s wealth does not matter. Those who say it does make a difference tilt five to one toward saying it makes them less likely, rather than more likely, to vote for him for president.
Most of the 37% of Democratic voters who say Romney’s wealth is a negative are unlikely to vote for him to begin with.
So the Obama campaign is just wasting their money with their campaign ads and Obama and Biden’s class warfare speeches. They are only preaching to the converted.
Independents, on the other hand, are more in play in the election, breaking 42% for Obama and 42% for Romney in Gallup’s latest three-week average. Their views on Romney’s wealth mirror the national average, with 19% saying Romney’s wealth makes them less likely to vote for him and 4% saying more likely.
Republicans, perhaps not surprisingly, are slightly more likely to say Romney’s wealth makes them more likely (8%) rather than less likely (4%) to vote for him — but most say it makes no difference to them…
BTW, if the wealth of Democrat candidates is ever brought up, we are told that it will make them less likely to be bought off.
The Obama campaign is focusing on Romney’s wealth in an attempt to position him as the candidate whose policies will benefit the wealthy and increase the gap between rich and poor — juxtaposed against Obama’s positioning as the candidate who will do more for the middle class. Most Americans claim Romney’s wealth will not affect their vote, perhaps reflecting Gallup research showing that the majority of Americans believe the U.S. benefits from having a rich class and would themselves like to be rich.
How crazy of them.
Still, enough Americans generally and independents specifically say Romney’s wealth makes them less likely to vote for him that it could in theory make a difference at the margins in some key swing states.
Most of the swing states that would benefit from having more rich people. More employers.
This article was posted by Steve Gilbert on Thursday, July 12th, 2012. Comments are currently closed.