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GOP Opposes Limits On Ads ‘Aimed At Kids’

From a surprisingly skeptical Associated Press:

GOP pushes back on effort to limit kids’ food ads

By MARY CLARE JALONICK – Associated Press
July 6, 2011

WASHINGTON (AP) — House Republicans are siding with food companies resisting the Obama administration’s efforts to pressure them to stop advertising junk food for children.

Republicans siding with ‘Big Food’ against the children. Have they no shame?

Some food companies say the government is going too far with guidelines proposed earlier this year by several government agencies. The guidelines would attempt to shield children from ads for sugary and fatty foods — think colorful characters on cereal boxes — on television, in stores and on the Internet. Companies would be urged to market foods to children ages 2 through 17 only if they contain specific healthy ingredients and are low in fats, sugars and sodium.

How many children buy their own food? Also note how the definition of children goes only up to 17, when it can be 26 years old when it comes to health insurance.

And why stop there? Why not decide what products are good or bad for the environment?

Even though the guidelines are voluntary, many companies are aggressively lobbying against them, saying they fear the government will retaliate against them if they don’t go along.

And what rational person can doubt that the government will find a way to make these ‘voluntary’ guidelines mandatory before you know it?

Republicans are attempting to delay the guidelines by including a provision in next year’s budget that would require the Federal Trade Commission to study the potential costs and impacts of the guidelines before implementing them.

Instead of delaying these guidelines, why not simply kill them all together?

As food companies have protested, criticism has ramped up on Capitol Hill. Missouri Rep. Jo Ann Emerson, the Republican who sponsored the provision, says she is concerned that the voluntary rules "would lead to extraordinary pressure from the federal government."

Other Republicans have called the rules overreach, saying they encompass too many foods. The standards are meant to crack down on ads for the unhealthiest foods, but others are caught in the crossfire. Advertising for some whole wheat breads would be restricted because they have too much sodium, for example, and bottled water could be targeted because it doesn’t include enough nutrients.

Besides, bottled water is bad for the environment.

Some Democrats have shown concern with the voluntary rules, as well. Rep. G. K. Butterfield of North Carolina, in a letter to the government agencies in charge of the effort, said the government "has produced no evidence that I am aware of that the proposed restrictions will serve the government’s goals of changing long-term eating habits." …


Food companies argue that the rules are back-door regulations that could trample their First Amendment rights of free speech. Scott Faber, a lobbyist for the Grocery Manufacturers Association, which represents the nation’s largest food companies, says his group estimates the standards would affect marketing of almost all of the nation’s favorite foods.

"What is very troubling about the administration’s proposal is that they would have us drastically change food marketing without presenting any evidence that it changes diets or assessing the costs," Faber said


This article was posted by Steve on Wednesday, July 6th, 2011. Comments are currently closed.

3 Responses to “GOP Opposes Limits On Ads ‘Aimed At Kids’”

  1. P. Aaron says:

    That stinkin’ Amendment ONE may scuttle this silly talk.

  2. Right of the People says:

    “And why stop there? Why not decide what products are good or bad for the environment?”

    Steve, Please don’t give them any ideas!

    Maybe if they changed the packaging it would make Barry and his minions happy.

    For example; change Kelloggs Frosted Flakes to Kelloggs Deadly Flakes and have in big bold letters on the front of the box, CONTAINS LOTS AND LOTS OF DEADLY SUGAR! WILL MAKE YOU FAT AND HAVE A HEART ATTACK!

    Maybe if they put warnings on soda; WILL MAKE YOU FAT LIKE OPRAH, that ought to scare some kids.

    Please get the government out of our lives.

  3. Astravogel says:

    What a dust cloud of distractions the
    current adminstration is throwing up
    to avoid doing anything about what
    is important to the continuation of
    our country and to keep us from any
    knowledge of their slight-of-hand
    dipping into our pocketbooks. I’ll bet
    they even had something to do with
    the recent event in Phoenix!

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