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Govt Pays $1M For Obama-Care Propaganda

From an approving New York Times:

California Tries to Guide the Way on Health Law

By ABBY GOODNOUGH | September 14, 2012

SACRAMENTO — … Delay and outright resistance to the health cany oare overhaul might be the norm in much of the country, but not here. California — home to seven million uninsured people, more than any other state — is at the forefront of preparations for January 2014, when a controversial requirement that most Americans have medical coverage or pay a penalty takes effect.

So far, only 13 states and the District of Columbia have told the Obama administration they intend to set up the insurance exchanges that are supposed to provide a marketplace for people to buy health plans. None are being watched as closely as California, whose singular challenges, from the size, diversity and geographic spread of its uninsured population to its vast budget problems, make it stand out…

Realizing that much of the battle will be in the public relations realm, the exchange has poured significant resources into a detailed marketing plan — developed not by state health bureaucrats but by the global marketing powerhouse Ogilvy Public Relations Worldwide, which has an initial $900,000 contract with the exchange.

The Ogilvy plan includes ideas for reaching an uninsured population that speaks dozens of languages and is scattered through 11 media markets: advertising on coffee cup sleeves at community colleges to reach adult students, for example, and at professional soccer matches to reach young Hispanic men.

And Hollywood, an industry whose major players have been supportive of President Obama and his agenda, will be tapped. Plans are being discussed to pitch a reality television show about “the trials and tribulations of families living without medical coverage,” according to the Ogilvy plan. The exchange will also seek to have prime-time television shows, like “Modern Family,” “Grey’s Anatomy” and Univision telenovelas, weave the health care law into their plots.

Note the use of Spanish soap operas again. You would think someone would be insulted. But the important thing is to get as many people as possible dependent on these government exchanges as quickly as possible. Especially, important voting blocs.

So they will scream bloody murder at anyone who tries to repeal Obama-Care.

“I’d like to see 10 of the major TV shows, or telenovelas, have people talking about ‘that health insurance thing,’ ” said Peter V. Lee, the exchange’s executive director. “There are good story lines here.” …

And never mind that it is actually against the law for the federal government to propagandize its own citizens.

And never mind that California can’t afford to pay for any of these exchanges, anyway:

But for all the progress, California’s intractable budget woes loom as a threat to implementation here. Even with the federal government financing most of the insurance expansion, the state’s contribution could exceed $2 billion a year, according to an estimate…

To help close a $16 billion deficit, Mr. Brown made more than $1 billion in cuts from Medicaid and other health programs..

Mr. Brown is hoping voters will approve a package of temporary tax increases in November to avoid $6 billion more in cuts. Ms. Dooley said that without the tax package, carrying out the health law might be at risk, including the expansion of Medicaid…

Isn’t it amazing how raising taxes ‘temporarily’ is always the solution for people like Jerry Brown?

This article was posted by Steve on Monday, September 17th, 2012. Comments are currently closed.

10 Responses to “Govt Pays $1M For Obama-Care Propaganda”

  1. Right of the People says:

    “. . .And never mind that California can’t afford to pay for any of these exchanges, anyway: . . ”

    Comrade Brown will call the false prophet in the White House and ask for the money. Problem solved.

    I’d be okay if we only had 49 or maybe 48 states again if we could get Kalifornia and New Yawk to secede from the union. It would solve a lot of problems.

  2. GetBackJack says:

    Let me get this straight

    I can’t afford health insurance
    So, the Democrats’s response is to craft legislation forcing me to buy health insurance

    • Rusty Shackleford says:

      How could you possibly know you can’t afford health insurance?

      Has some PhD stopped by your house, examined your finances and made that determination? You pitiful, unintelligent plebe?

      Mind your betters.

      THEY and only THEY will advise you of what you can and cannot afford. Silly of you to think you could possibly manage your own money. Pitiful! Shameful! Un-American, even!

      What is the matter with you.

      You’d best get on board, pal. Otherwise the sheriff’s department will come to your house and haul you in for questioning about subversive activities and trying to undermine the nation with your pathetic claims.

      Don’t you realize there’s an omelet to be made?

      Tune in, turn on and let the government take care of you. It’s the only way that makes sense. We all belong to the government.


    • GetBackJack says:

      That was cruel


  3. ilzito guacamolito says:

    Wait a minute. Obamacare is the law of the land according to SCOTUS. So why do they have to ‘market’ this crap? Why don’t they send out the Health Care police (IRS) to force people to sign up? Typical leftists spending money they don’t have on this garbage.

  4. chainsaw says:

    Um, call me the dim bulb on the set, but how does “cutting Medicaid (for the poor) and other health care costs” bridge the deficit gap for…..health care costs.

  5. chainsaw says:

    Um, call me the dim bulb on the set, but how does “cutting Medicaid (for the poor) and other health care costs” bridge the deficit gap for…..health care costs?

    • Right of the People says:

      Do not question Dear Leader Obama nave! Our illustrious, benevolent ruler has declare you shall have health care and that the evil Medi-caid shall be sent packing as it violates dear leader’s wishes and so it shall be.

      Go home to your 60′ flat screen TV and government supplied cellphone after using your EBT card at the grocery store to stock up on plenty of sprouts and other health sustenance the Queen has declared shall be the only victuals sold and await your check. Worry not as dear leader has deemed that the rich scoundrels will pay for you.

  6. canary says:

    California is the pilot program to be the first total socialized state example in the U.S.

  7. wirenut says:

    Rusty, you crack me up! Beer foam out the snozzle funny. Laptop now wears raingear.Thanks! Subversive now equals
    Consitution. Haw!

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