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Greenberg/Carville To Dems: Don’t Claim A ‘Recovery’

From Charlie Cook at the National Journal:

Why Democrats Should Avoid the ‘R’ Word

Talk of recovery sparks anger in some voters still struggling in today’s economy.

By Charlie Cook | April 28, 2014

From time to time, we all read something where suddenly words jump out from the page, grabbing our attention. This happened to me the other day while reading a memo from Democratic pollster Stan Greenberg and strategist James Carville, along with two of their colleagues who work for the Democracy Corps, Erica Seifert and Fredrica Mayer. This piece was based on a bipartisan poll conducted last month by Greenberg Quinlan Rosner Research..

The key phrase in the Greenberg/Carville memo was, "As a start, Democrats should bury any mention of ‘the recovery.’ " The full paragraph went like this:

Democrats have to be hard-hitting and focused on the economy. As a start, Democrats should bury any mention of "the recovery." That message was tested in the bipartisan poll we conducted for NPR, and it lost to the Republican message championed by Karl Rove. The Democratic message missed how much trouble people are in, and doesn’t convince them that policymakers really understand or are even focusing on the problems they continue to face. That framework gets in the way of a direct economic message…

If voters flip out at the mere suggestion that a recovery is underway, that reaction is very telling. In fact, it may help explain why nonconservative voters are so down on President Obama and, inferentially, his party. Sure, the Affordable Care Act is an element, but maybe it isn’t all of the equation…

My thought has long been that back in 2009 and 2010, even though many Americans may have been sympathetic to the idea that changes should be made in our health care system, the public wanted the focus at that time to be on job creation and the economy, which polling at the time indicated was absolutely the case. To the extent that Washington seemed obsessed with health care, voters wanted the government’s focus on jobs, and this rubbed them raw. To this day, Americans don’t think the economy has been effectively dealt with. Thus, maybe Democrats should avoid the "R" word.

Which means the Republicans should pound the economy. But that is hard to do that with low information voters, or with people who are getting some kind of government handout. They don’t see any problem with the economy.

Meanwhile, anybody with a job or a business,, who is actually paying taxes is probably already voting Republican.

This article was posted by Steve Gilbert on Tuesday, April 29th, 2014. Comments are currently closed.

4 Responses to “Greenberg/Carville To Dems: Don’t Claim A ‘Recovery’”

  1. James Carville was the archetype zombie for AMC’s The Walking Dead

  2. Rusty Shackleford

    National socialists should avoid a lot of words. In fact, maybe they should just stop talking altogether.

  3. JohnMG

    Democrats have been insisting the recession ended in 2009 accompanied by an economic recovery. Since that time I’ve watched my business go from a modest enterprise to a moribund victim of a socialistic pestilence.

    I wish they would campaign on his economic policies. Aafter all, athey own the whole mess.

    • Rusty Shackleford

      Oh but to point out the failure of our socialist policies would be

      RRRAAAAACCCCCIIISSSSSSSSTTTT!


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