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Hallmark Now Selling Gay Marriage Cards

From a rapturous Associated Press:

Now on the Hallmark aisle: Gay marriage cards


PORTLAND, Ore. (AP) — Most states don’t recognize gay marriage — but now Hallmark does.

The nation’s largest greeting card company is rolling out same-sex wedding cards — featuring two tuxedos, overlapping hearts or intertwined flowers, with best wishes inside. “Two hearts. One promise,” one says.

Hallmark added the cards after California joined Massachusetts as the only U.S. states with legal gay marriage. A handful of other states have recognized same-sex civil unions.

The language inside the cards is neutral, with no mention of wedding or marriage, making them also suitable for a commitment ceremony. Hallmark says the move is a response to consumer demand, not any political pressure.

It’s our goal to be as relevant as possible to as many people as we can,” Hallmark spokeswoman Sarah Gronberg Kolell said…

Hallmark started offering “coming out” cards last year, and the four designs of same-sex marriage cards are being gradually released this summer and will be widely available by next year

It pulled a controversial card that featured the word “queer” in the punch line after it was criticized by some customers and gay magazine The Advocate last year

As the article notes, it was only a few months ago that Hallmark was the homosexual crowd’s favorite (ahem) bugaboo.

From the homosexual outlet, The Advocate:

Hallmark’s sorry for anti-gay Father’s Day card

Michelle Garcia, The Advocate


The cover of the Father’s Day card featured a photo of an idyllic, upscale picnic spread: plaid blanket, wicker basket, a bottle of wine and two glasses, a round of bread, a fruit plate. Above the photo, the card read, “Dad, how about a Father’s Day picnic?” The punch line inside: “Too queer? Yeah, I thought so too.” …

The Advocate brought this card to the attention of Hallmark’s media liaison, Deidre Parkes, who said that the company would pull the cards from shelves immediately.

“[Hallmark’s business unit] reviewed it today and did all agree that it was in poor judgment to include the card in the line,” Parkes said in an e-mail Thursday. “We are stopping the shipping of the card, and we will not produce it again. Hallmark’s intent is never to offend, and we’re truly sorry if that is the case here.”

Earlier this year the greeting card giant introduced a line of 176 cards called Journeys, intended for dealing with life’s more delicate issues, like coming out, anorexia and divorce.

You see how none of this has to do with “any political pressure”?

(Thanks to the ever watchful BillK for the heads up.)

This article was posted by Steve on Thursday, August 21st, 2008. Comments are currently closed.

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