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NYT: Violent Superbowl Ads Are Bush’s Fault

From ceaselessly terrorist enabling New York Times:

Super Bowl Ads of Cartoonish Violence, Perhaps Reflecting Toll of War

February 5, 2007

No commercial that appeared last night during Super Bowl XLI directly addressed Iraq, unlike a patriotic spot for Budweiser beer that ran during the game two years ago. But the ongoing war seemed to linger just below the surface of many of this year’s commercials.

More than a dozen spots celebrated violence in an exaggerated, cartoonlike vein that was intended to be humorous, but often came across as cruel or callous.

For instance, in a commercial for Bud Light beer, sold by Anheuser-Busch, one man beat the other at a game of rock, paper, scissors by throwing a rock at his opponent’s head.

In another Bud Light spot, face-slapping replaced fist-bumping as the cool way for people to show affection for one another. In a FedEx commercial, set on the moon, an astronaut was wiped out by a meteor. In a spot for Snickers candy, sold by Mars, two co-workers sought to prove their masculinity by tearing off patches of chest hair.

There was also a bank robbery (E*Trade Financial), fierce battles among office workers trapped in a jungle (CareerBuilder), menacing hitchhikers (Bud Light again) and a clash between a monster and a superhero reminiscent of a horror movie (Garmin).

It was as if Madison Avenue were channeling Doc in “West Side Story,” the gentle owner of the candy store in the neighborhood that the two street gangs, the Jets and Sharks, fight over. “Why do you kids live like there’s a war on?” Doc asks plaintively. (Well, Doc, this time, there is.)

During other wars, Madison Avenue has appealed to a yearning for peace. That was expressed in several Super Bowl spots evocative of “Hilltop,” the classic Coca-Cola commercial from 1971, when the Vietnam War divided a world that needed to be taught to sing in perfect harmony

Not a sparrow falls that it isn’t Bush’s fault.

Or rather there is no subject too far afield that cannot be pressed into service by the New York Times to press their America-hating agenda.

… and a clash between a monster and a superhero reminiscent of a horror movie (Garmin).

"Horror movie"? Try a Japanese monster movie. (Which, some claimed at the time, were allegories about the Cold War.)

I guess the Solons at the New York Times don’t get out much.

This article was posted by Steve on Monday, February 5th, 2007. Comments are currently closed.

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