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NYT’s Secret “Standby” Rate For Lefty Ads

First, a laughable example of what passes for journalism from the New York Daily Worker News:

Giuliani gets facts wrong in blast at paper

By David Saltonstall

Rudy Giuliani made points with conservatives.

NEW YORK — For former New York Mayor Rudy Giuliani, it was the perfect trifecta, a way to slam The New York Times, Hillary Clinton and the liberal, anti-war MoveOn.org group in one fell swoop.

All Giuliani needed was one bogus newspaper story and $64,575 in campaign cash, both of which the Republican presidential hopeful used Thursday to spawn a bonanza of free publicity in the conservative blogosphere.

Giuliani, a Republican presidential hopeful, began the day by accusing The New York Times of selling the Democrat-friendly MoveOn a “heavily discounted” ad Monday that cast U.S. commander Gen. David Petraeus as “General Betray Us.”

The ad appeared on the morning of Petraeus’ first appearance before Congress to testify about conditions in Iraq. The ad accused Petraeus of “cooking the books” for the White House…

Republican candidates blasted the ad as an unpatriotic smear of a revered general, and on Thursday, Giuliani accused The New York Times, MoveOn and Democratic presidential foe Clinton — who has refused to denounce the ad — of engaging in “character assassination.”

“What we should move on with … is a civil discourse without name-calling,” Giuliani said in Atlanta, after demanding that his campaign be given the same “discounted rate” to run a pro-Petraeus ad today.

But Giuliani’s facts were challenged.

Any advocacy group seeking to place a single, full-page, black-and-white ad in The New York Times on “standby” over a seven-day period — the paper picks the day — pays what MoveOn did, $64,575, sources said.

The New York Post reported that The New York Times charges a higher rate, $181,692, setting up erroneous reports that MoveOn got a “lefty” discount. But the higher price is for ads guaranteed to run on a specific day, said New York Times spokeswoman Catherine Mathis

Though, indeed, that is what the New York Times is now claiming:

Angered by an Antiwar Ad, Giuliani Seeks Equal Space

By KATHARINE Q. SEELYE

Published: September 14, 2007

Catherine Mathis, a spokeswoman for the Times, said the newspaper does not base its ad rates on political content. She also said that the paper cannot disclose what it charges for individual ads. But she did say the paper’s “standby rate,” which is for advertisers who request a particular day and placement but are not guaranteed it, was $64,575 for a full-page, black-and-white ad on Monday in the A section…

What a laugh. If The Times can’t disclose what they charge for ads, why do they publish rate cards?

And sure, a “standby” rate does seem to exist. But it is no where to be found on any of the NYT’s meticulously detailed rate cards.

However, as we have noted previously, The Times did offer a “standby” rate to a group calling itself Returned Peace Corps Volunteers for an ad against the Iraq war in February 2003, even before the war began.

Maybe the exact publication date of the RPCV ad wasn’t important to them. Or, what seems more likely, this secret “standby” rate is only offered to groups who say what the NYT wants said.

In any case, it is obvious to anyone with half a working brain that MoveOn.org’s “Betray Us” ad was guaranteed to run on the first day of his testimony before Congress.

Why run it otherwise?

But how hilarious it is that this was too difficult for the New York Daily News to figure out.

And as the Prowler at American Spectator points out:

The New York Times MovesOn

By The Prowler
Published 9/14/2007

The New York Times in the past has rejected “advocacy” ads from Swift Boat Veterans for Truth, as well as from the National Right to Life Committee, despite the fact that both would have qualified for the same “special advocacy, stand by” rates that the radical, left-wing organization MoveOn.org was given for its smear ad of Gen. David Petraeus

The Times claimed that MoveOn was given no special treatment, but several organizations that sought to place ads in a similar manner in past years have been turned away or were told that the ads were bumped for higher paying ads.

According to a former New York Times ad sales staffer, a coalition of pro-life groups attempted to take out a full-page ad in the Times during the Terri Schiavo debate in Congress, but were turned away. “I think that such a group would have qualified for our advocacy discount, but perhaps the policies changed in the past couple of years,” says the ad rep.

Similarly, during the 2004 election season, a representative from Swift Boat Veterans for Truth sought to place a full-page ad in the paper, but was turned away.

The MoveOn staffer said that the organization was made aware of the discount from a New York Times reporter based in New York.

So not only does The Times give their co-religionists secret steep discounts, they won’t even run full price ads for any cause that does not advance their agenda.

Yet the New York Times claims they don’t base their ad rates “on political content.”

No, of course they don’t.

This article was posted by Steve Gilbert on Saturday, September 15th, 2007. Comments are currently closed.

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