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Obama-Care Campaign Ads To Cost At Least $684M

From an unquestioning Associated Press:

Marketing ‘Obamacare’ shaping up as big challenge

By CARLA K. JOHNSON | July 24, 2013

CHICAGO (AP) – It will make you stronger. It will give you peace of mind and make you feel like a winner. Health insurance is what the whole country has been talking about, so don’t be left out.

Sound like a sales pitch? Get ready for a lot more. As President Barack Obama’s health care law moves from theory to reality in the coming months, its success may hinge on whether the best minds in advertising can reach one of the hardest-to-find parts of the population: people without health coverage.

The campaign won’t come cheap: The total amount to be spent nationally on publicity, marketing and advertising will be at least $684 million, according to data compiled The Associated Press from federal and state sources…

The states that have been more receptive to the health care overhaul and are further ahead in their planning will receive proportionally more federal money for outreach, advertising and marketing than Republican-led states that have been hostile to the law.

AP research from all 50 states shows the amount of government spending will range from a low of 46 cents per capita in Wisconsin, which has ceded responsibility for its health insurance exchange to the federal government, to $9.23 per capita in West Virginia, which opted for a state-federal partnership.

About $4.8 million in public money will be spent trying to sign up New Jersey’s 1.3 million uninsured, for example, compared to the nearly $28 million spent reaching out to Washington state’s much smaller 960,000.

Texas has the highest percentage of uninsured people in the nation, three times more than Illinois. But only a fourth as much public money will be spent on getting people enrolled in Texas…

Texas is a red state. So why bother?

In the GOP states, community groups with federal grants will lead the effort. Private companies from Walgreens to Cosmopolitan magazine have launched their own educational campaigns…

The truth is this is simply another way of making the US taxpayer pay for campaign ads for Democrat candidates. The administration is going to run the most ads in states where Democrats who voted for Obama-Care are vulnerable.

It’s that blatant. And that typical.

This article was posted by Steve on Thursday, July 25th, 2013. Comments are currently closed.

7 Responses to “Obama-Care Campaign Ads To Cost At Least $684M”

  1. GetBackJack says:

    How the hell is it legal to spend not just my tax dollars but borrowed dollars to initiate a Propaganda Campaign??

    (some body stop me before I say something that gets me visited)

  2. canary says:

    I think the Government advertising is illegal.
    Still, they could save a heck of lot and mail a postcard to each residence in America.

    Now with the IRS running health care and knowing who are Republicans they will jack the Republicans around, financially and medically to possibly the point of death.

    With Private Insurance screwing Americans now because of Obama Care, could it lead not just to citizens turning to Government Health Insurance, but Private Insurance letting the Federal Govt.

    WALGREENS among others was in the news as already implementing Obama-Care.

    So, have they given all their customers information to the Federal Govt?

    With all the fraudulent telemarketing I think there’s going to be a lot of fraud and confusion going on.

  3. Noyzmakr says:

    All of the identity theft that will follow the implementation of this horrendous law will lead to the need for an identity that can’t be stolen. Tattooed identity marks or implanted RFID indentity chips on their forheads or right hands will most likely fit the need. Then Obama, after suspending any need for anymore elections and declaring martial law after the race wars he’s trying to start, can take his place in history. As the smartest man ever, he can finally take his throne as the god of this world.

  4. artpa says:

    As far as TV commercials from the government that has been going on as long as I remember…. back into the 60’s look for the “Ad Council” tag… you’re paying for that.. their site says they’ve been doing is since 1942 (remember Smokey the bear, “this is life, this cuts it short – anti-smoking campaign”) lately it’s been all about how words hurt the gay community. From their about page… “The Ad Council produces, distributes and promotes public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventive health, education, community well being and strengthening families.” Yeah, not any more, all liberal.

    • Noyzmakr says:

      It’s just welfare for ‘Big Broadcast’. Between this propaganda and election ads, it’s all one big money laundering pay off to their liberal buddies in the media. Whether it’s broadcast, radio, print, satellite, cable or movie stars, the demoncrats get it back in donations. The taxpayers have been funding the demoncrats for 100 years…at least. These people are devilishly clever.

  5. canary says:

    Noyzmaker you are so right. I learn more and more everyday and it’s getting worse. Prices have skyrocketed. The Federal govt already has records of every citizens meds, while doctor’s and hospitals are behind in sharing and don’t want to share with another hospital because hospitals and doctors are cooperating into huge networks and doing everything to bluff you or make it so you can’t really go to the doctor of your choice. They are willing for people to die.

    I had a doctor recently, look up at me with a narrowed eye, and say you did a good job getting all these records. He knew how difficult it was and he knew it saved the patient and health insurance a ton of money. And health insurance companies are going to be turning down paying bills left and right.

    Right now it’s milk a patient or health insurance out of every penny they can squeeze. The medical fields are lining their pockets.

    • Noyzmakr says:

      At least you get to see a doctor. My small rural town hasn’t had a doctor in years. We only have Nurse Practitioners and Physicians Assistants. But on the bright side, we get to PAY seeing a doctor prices. (sigh) 40 years ago we had three doctors. 2 MD’s and a surgeon. We had two dentists and an eye Dr. Now?….I’m lucky to get advice from a pharmacist.

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