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Obama Ratchets Up Efforts ‘To Sell’ Obama-Care

From an approving Washington Post:


White House ramps up effort to sell Obamacare

By Juliet Eilperin | July 9, 2013

The White House is dramatically expanding its efforts to sell the Affordable Care Act, hiring additional staffers, formulating a public-relations strategy and reaching out to key lawmakers as the new health-insurance system prepares to launch in coming months.

The administration’s push comes as Republican leaders signal their intent to focus on the law’s implementation, and any problems it encounters, in their quest to retake the Senate and maintain their House advantage in 2014…

You see, the venal Republicans are trying to exploit Obama-Care in their underhanded attempt to retake the Senate and hold onto the House. So the White House has no other option but to fight back.

The White House and its congressional allies… are attempting to minimize problems as the law reaches a critical stage. White House Chief of Staff Denis McDonough spends at least a couple of hours a day working on implementation, regularly reaching out to congressional Democrats to see what questions they need answered to spread the word about the law back home, according to several people involved in the discussions.

Translation: The White House Chief of Staff is writing up talking points for the Democrats who will have to face their constituents when they go home for the August recess. And never mind that these same Democrats supposedly helped to write the bill, and they voted for it. They still don’t know what’s in it.

The administration is holding a Google hangout Wednesday to promote its enrollment Web site, and by the end of the week, it will announce at least two new White House appointees who will work on Obamacare, including Chris Jennings, President Bill Clinton’s former chief health-care policy adviser…

If only they had the NFL and NBA to help them out.

Organizing for Action (OFA), the successor to Obama’s presidential campaign, just launched its second ad as part of a $1 million summer campaign promoting the benefits of Obamacare. The new spot features a child named Zoe who had open-heart surgery as a newborn and no longer faces lifetime limits on insurance coverage.

OFA Executive Director Jon Carson said the group was “arming our volunteers with the facts” and would conduct trainings for “thousands of people” this month so they could explain to their neighbors and friends why it made sense to enroll in the new program…

Nancy-Ann DeParle, who directed the White House Office of Health Reform for two years before serving as its deputy chief of staff for policy from February 2011 to January 2013, said the Department of Health and Human Services and other key agencies are well-prepared to help enlist millions of Americans in the new system starting Oct. 1…

On Wednesday, HHS Secretary Kathleen Sebelius is scheduled to outline how the government will reach out to uninsured Americans through community health centers…

Still, whoever heard of so much effort to get people to do something that is already mandatory by law? Maybe they should just start clapping people in jail, as Nancy Pelosi once suggested.

This article was posted by Steve Gilbert on Wednesday, July 10th, 2013. Comments are currently closed.

One Response to “Obama Ratchets Up Efforts ‘To Sell’ Obama-Care”

  1. The only time something has to be ‘Sold’ is when the thing is not desirable.

    If it’s desirable, you don’t have to sell it. people flock to it.




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