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Obama/GM To Launch Fragrance Line

From the Toronto Star:

New GM to launch fragrance line

Plans to launch line of scented products for men on Cadillac’s 100th anniversary seen as ‘silliness’

Jul 22, 2009
Tony Van Alphen

It’s not the smell of the interior of a new luxury model, the whiff of gasoline or even the aroma of burning rubber.

It’s much more. It’s the luminous fresh scent from grapefruit and camomile and a mix of geranium, tarragon and cinnamon – plus sweet spice and incense.

Think of "Cadillac, the new fragrance for men."

Sputtering General Motors Co., just out of a quick drive through bankruptcy court, will soon be using its iconic Cadillac brand to sell a line of fragrance for men.

Beauty Contact Inc., a Dubai-based cosmetic company and holder of the fragrance licence, said yesterday it will launch the Cadillac line in stores this fall to mark the brand’s 100th anniversary.

"Cadillac, the new fragrance for men is part of the recent Cadillac renaissance: Hot new products and redesigns that capture the mantra of life, liberty and the pursuit," said Alwyn Stephen, a Beauty Contact director.

"Our fragrance is a relevant extension of the Cadillac lifestyle."

The line includes a spray, aftershave lotion, deodorant stick, hair and body wash. Some products will come in translucent glass bottles with sleek metal caps. The retail price for a 100 millilitre bottle of the eau de toilette fragrance will be $73.

"The design pays tribute to the opulence and extravagance of past eras, as well as the luxury and ease of today," the firm added.

But marketing expert Alan Middleton, a York University professor, said it’s a bad example of brand extension and indicative of a troubled company. In the past, GM has licensed fragrances for Hummer, Chevrolet and Corvette.

"Anybody who knows anything much about branding would know this is about as bad an idea as when Roots tried to brand an airline," Middleton said.

"Neither Porsche nor BMW nor any other transportation brand that has tried this silliness has been very successful."

The mind boggles at what this fragrance might smell like.

Disaster? Failure?


This article was posted by Steve on Wednesday, July 22nd, 2009. Comments are currently closed.

22 Responses to “Obama/GM To Launch Fragrance Line”

  1. Melly says:

    Ah…. smells like winds of fascism, of course.

  2. beautyofreason says:

    When Michael Jordan launched his own fragrance, the company that produced the fragrance was especially creative. They extracted the scent of a baseball mitt that he had owned as a kid, as well as fresh grass. Any chance GM will follow suit? Czars don’t have a smell, so I suggest a “top note” of cow manure.

  3. Rusty Shackleford says:

    “Our fragrance is a relevant extension of the Cadillac lifestyle.”

    Yup, exactly the kind of ghetto gloss I was expecting.

  4. proreason says:

    Eau d’Chicago

    Wisp of a Wimp.

    Fragance de Facisme (ala Melly’s idea)

    Odeur d’Obama

    Lime and Libwits

    Hint of Hitler

    • Melly says:

      Too funny……..thanks for the laugh. Hint of Hitler — ROTFL

    • Reality Bytes says:

      Ah Hell! Bullshit Bouquet. What Else Could It Be?!

    • Celina says:

      I don’t know about names for this crap but I bet it smells of Pimp Juice (that horrible “energy” drink).

      Dear Lord, I dont’ think I want to know that is made of.

  5. Trogdor says:

    Do you suppose I could trade in my 20 year old bottle of Dracar Noir for $50 if I buy a bottle of this crap?

  6. catie says:

    Well I read in the Washington Times this morning that cocktails such as Manhattan’s, Tom Collins’ & Dry Martini’s with Vermouth are all the rage due to “Mad Men”, so it would make sense that suddenly Cadillac is having a resurgence following that logic. Of course, don’t you want to smell like a Cadillac even if you can’t be Don Draper? Yeah, this stuff is the ticket.
    Trogdor, my brother used to bathe in that awful Drakar Noir and that stupid green bottle of Ralph Lauren’s Polo. It makes me sneeze just thinking about that.

  7. Confucius says:

    Quick. Somebody spritz Michael Moore!

  8. crosspatch says:

    I would call it Midas because everything government touches turns to … oh, nevermind.

  9. U NO HOO says:

    Eau de Cadillac should smell like the inside of a doctor’s bag.

    You know, the one the doctor used to bring to your house with the stethoscope and blood pressure thing and sample pills to give you if you didn’t have to go to the hospital and to hold you over til mommy went to the drug store.

    Ah the good old days.

    And only doctors could own Cadillacs. Everyone else was too poor or owned Lincolns or Packards.

  10. U NO HOO says:

    “Think of “Cadillac, the new fragrance for men.””

    I know a lady who owns a Cadillac.

  11. tranquil.night says:

    What’s more pimp than a pimp wheelin’ around in his wheelz’ scent? Know what I’m sayin’?

  12. VMAN says:

    Zis new fragrance is, how you say, tres magnifique. It is ze ghetto bomb no.

  13. TwilightZoned says:

    New slogan…”When you turn it on, does it return the favor? The first cologne for narcissists.”

  14. Helena says:

    The stench of flop sweat.

  15. canary says:

    How come Obama is promoting high milage per gallon auto?

  16. MinnesotaRush says:

    Better be VERY fragrant to get past the stench of the Government Motors debacle.

    I hear ya’ get a case of smell when ya’ buy a new Caddy.

    And how is it our new Government Motors partnered up with “Beauty Contact Inc., a Dubai-based cosmetic company and holder of the fragrance licence ..”. Do the union thugs know that?

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