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Post Office To Launch ‘Clothing Line’ In 2014

From the Washington Post:

Postal Service to launch new clothing line in 2014

By Josh Hicks | February 19, 2013

First the end of Saturday mail, now a new clothing line. The U.S. Postal Service is taking unprecedented steps to make itself relevant and profitable these days. The cash-strapped agency announced plans on Tuesday to launch a new line of all-weather apparel and accessories sometime next year…

Will these clothes make normal people move at a snail’s pace? They seem to have that effect on their employees, from what we’ve seen.

The Postal Service chose “Rain Heat & Snow” as its own brand name, alluding to its unofficial motto: “Neither snow nor rain nor heat nor gloom of night stay these couriers from the swift completion of their appointed rounds.” …

But Saturdays are a different story.

The Postal Service inked a licensing agreement with Cleveland-based Wahconah Group, Inc. to produce the new line, which will include jackets, headgear, footwear and clothing that allows integration of modern technology devices such as iPods, according to agency spokesman Roy Betts.

“This agreement will put the Postal Service on the cutting edge of functional fashion,” agency licensing manager Steven Mills said in a statement. “The main focus will be to produce Rain Heat & Snow apparel and accessories using technology to create ‘smart apparel’ — also known as wearable electronics.”

So this is what they’re doing instead of figuring out how to deliver mail more efficiently.

Still, is this even a good idea? Couldn’t such a line contribute to crime? Post Office uniforms give people wearing them the authority and trust factor of real Post Office employees. You might open a locked door for them when you wouldn’t otherwise.

Betts said the Postal Service plans to sell its apparel and accessories in premium department stores and specialty stores, but not at post offices. He said the agency plans to make the products available in 2014.

The Postal Service decided to launch a clothing line as a way to promote and strengthen its brand, as well as to generate money, according to Betts.

The licensing agreement allows the Postal Service to collect royalty fees for its new product line without investing money to produce the gear, Betts said…

Who can blame companies for wanting to cash in on the prestige of the United States Postal Service?

The agency reported a $1.3 billion loss during the first quarter, but its numbers were severely hampered by a congressional mandate that cost about $1.4 billion during that period.

In 2006, Congress passed a statute requiring the Postal Service to pre-pay for 75 years worth of retiree benefits within 10 years. No other federal agency is forced to make such an investment.

The Postal Service would have recorded a $100 million profit during the first quarter if not for that mandate, according to the figures in the agency’s financial report…

Notice how our one party news media never do a report on the Post Office without reporting this meaningless ‘fact.’ The USPS isn’t broke because of that. It’s broke because its salaries and benefits are five times that of their competitors, FedEx and UPS.

This article was posted by Steve Gilbert on Wednesday, February 20th, 2013. Comments are currently closed.

4 Responses to “Post Office To Launch ‘Clothing Line’ In 2014”

  1. Astravogel

    FedEx and UPS do not want the USPS to fail. They’re an excellent
    example to use the private services. And TCP is the best gun and
    ammo salesman of all time. Odd how government works sometimes.

  2. Outlining stupid
    1. clothing that allows integration of modern technology devices such as iPods
    Clothing with innovations such as… POCKETS. Wow.

    2. The Postal Service decided to launch a clothing line as a way to promote and strengthen its brand…
    Maybe instead of “Rain Heat & Snow” they should call it “Going Postal”. Now there’s a strong brand. As if people don’t recognize the postal service. The USPS doesn’t need a “brand”, THEY’RE THE PEOPLE WHO ARE SUPPOSED TO DELIVER… MAIL!!!

    3. The Postal Service would have recorded a $100 million profit during the first quarter if not for that mandate… If they were indeed profitable in the first quarter, the first time in DECADES, then why are they going into the fashion business?

    The smartest thing about this I can see is that they get royalties without any investment. But come on, who is going to go out and buy postal clothes? Who is their target market?

  3. mr_bill

    A couple of points: The pension contributions were mandated because the USPS had paid less than 10 years worth of pension funding in the last 75 years, now it’s being made to catch up a little bit since they were mismanaging things without some grown-ups telling them what to do.

    Second: I predict the clothing line will be favorited amongst inner city gangs. Mark my words.

    Third: I fully expect the union costs of the clothing makers to drive up the cost of business so high that they decide to close down the project within 12 months of their product launch. After all, what would a government project be without a healthy dose of ironic truth.


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