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Obama Won 2008 Marketer of the Year

Somehow this now three months old news from Advertising Age didn’t seem to make it into our mainstream media:

Obama Wins! … Ad Age’s Marketer of the Year

At ANA Gathering, Marketing Pros and Agency Bigs Tap Barack Over Apple, Zappos

By Matthew Creamer

Published: October 17, 2008

ORLANDO, Fla. (AdAge.com) — Just weeks before he demonstrates whether his campaign’s blend of grass-roots appeal and big media-budget know-how has converted the American electorate, Sen. Barack Obama has shown he’s already won over the nation’s brand builders. He’s been named Advertising Age’s marketer of the year for 2008.

Mr. Obama won the vote of hundreds of marketers, agency heads and marketing-services vendors gathered here at the Association of National Advertisers’ annual conference. He edged out runners-up Apple and Zappos.com.

The rest of the shortlist, selected by Ad Age’s editorial staff, was rounded out by megabrand Nike, turnaround story Coors and Mr. Obama’s rival, Sen. John McCain.

From unknown to presidential nominee

“I think he did a great job of going from a relative unknown to a household name to being a candidate for president,” said Linda Clarizio, president of AOL’s Platform A, the sponsor of the opening-night dinner attended by 750 where the votes were cast.

“I honestly look at [Obama’s] campaign and I look at it as something that we can all learn from as marketers,” said Angus Macaulay, VP-Rodale marketing solutions

How they voted
Marketer     % of votes

Obama     36.1%
Apple     27.3%
Zappos     14.1%
Nike     9.4%
Coors     8.7%
McCain     4.5%

Normally, the winner of Ad Age’s award gets quite a bit of press.

But not this year. Weird, huh?

But, alas, Mr. Obama winning “Marketer Of The Year” is so very fitting.

And it’s one of the very few things he has actually deserved.

Of course, to be fair, our one party media helped.

This article was posted by Steve on Monday, December 8th, 2008. Comments are currently closed.

3 Responses to “Obama Won 2008 Marketer of the Year”

  1. proreason says:

    Finally!!! Something that Obamy can do well

  2. Liberals Demise says:

    Hold it one minute there…..Obama beat out Apple by a full 9%. OK….How many of that 9% were really allowed to vote? I mean, do these ballots have a ACORN stamp on them? Were these ballots found stashed in someones’ car and at the last minute found and tallied? Were there hanging chads?

  3. pinandpuller says:

    I just hope that he doesn’t show his nipple during the Superbowl this year.


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