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Sony Uses Slaughtered Goat To Promote Game

From FOXNews:

Sony Video Game Launch for ‘God of War II’ Features Gory Stunt With Freshly Killed Goat

Sunday, April 29, 2007

Sony used a freshly slaughtered goat to promote the company’s new violent video game for its PlayStation 2 console, the Daily Mail reported.

The dead animal’s still-warm corpse was used as the highlight and centerpiece during a launch party for “God of War II.”

Sony challenged guests to reach inside the goat’s carcass and eat offal, which were bought elsewhere and intended to resemble the animal’s entrails.

The company then further caused outrage when it used images from the party in its official PlayStation magazine. After being contacted by The Daily Mail, however, Sony issued an apology and promised to recall the materials…

Could this story have something to do with this development reported by the New York Times’ owned International Herald Tribune:

U.S. advertisers reach out to Muslim consumers

By Louise Story
Friday, April 27, 2007

NEW YORK: For years, few advertisers in the United States have dared to reach out to Muslims.

Either they did not see much potential for sales or they feared a political backlash. And there were practical reasons: Muslim-Americans come from so many ethnic backgrounds that their only common ground is their religion, a subject most marketers avoid.

Now, though, that is beginning to change.

Grocers and consumer product companies are considering ways to make their goods follow Muslim rules, which forbid pork, gelatin and pig fat, often used in cosmetics and cleaning products. Retailers are looking into providing longer skirts even during the summer months, and mainstream advertisers are planning to place some commercials on the satellite channels that Muslims often watch.

“I think Muslims have had to draw into themselves,” said Marian Salzman of JWT, a large advertising agency in the WPP Group that plans to encourage clients, including Johnson & Johnson and Unilever, to market to American Muslims. “It puts an increased burden on a marketer, post-9/11, to say, ‘Look, we understand.’ ”

Marketing to Muslims carries some risks. But advertising executives, used to dividing American consumers into every sort of category, say that ignoring this group – estimated to be about 5 million to 8 million people and growing fast – would be like missing the Hispanic market in the 1990s.

Companies in the Detroit area, where there is a dense population of Muslims, are leading the change. A McDonald’s there serves halal Chicken McNuggets; Walgreens has Arabic signs in its aisles. And now, Ikea, which recently opened a store in the suburb of Canton that has had trouble attracting as many Muslim customers as hoped, has been touring local homes and talking to Muslims to figure out their needs.

The store there plans to sell decorations for Ramadan next fall and is adding halal meat to its restaurant menu. Catalogues will be offered in Arabic, and female Muslim employees will be given an Ikea-branded hijab, to wear over their head if they wish.

Marketing to Muslims is, of course, mostly intended to increase the companies’ sales. But advertising has also long been a mirror of changes in society…

Get your new PlayStation games before the Eid al-Adha rush.

This article was posted by Steve on Sunday, April 29th, 2007. Comments are currently closed.

One Response to “Sony Uses Slaughtered Goat To Promote Game”

  1. mybrotherkeeper says:

    Sad. I like goat, too, but more importantly, it is a common meat among the Muslims in my area (Toledo, Ohio). Obviously, Sony knows that and is gearing their violent game to Muslims. Pure business decision. Gear your violent game to one of the most violent target markets. Bingo! More profits.

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