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UK Networks To Be Monitored For Their Diversity

From the UK’s Guardian:

Diversity monitoring service will show broadcasters if they are hitting targets

BBC, ITV, Sky and Channel 4 to join pilot to be launched by the Creative Diversity Network

By Lisa Campbell | 30 January 2014

A monitoring service that will assess how the major broadcasters are performing against their diversity targets – and each other – is about to be launched by the Creative Diversity Network.

The aim is that the initiative will become a permanent benchmark to track the industry’s successes and failures, holding its key players to account. A pilot is set to launch in the spring, featuring the BBC, ITV, Sky and Channel 4. However, it is not clear how much of the data will be shared publicly.

Metadata system Silvermouse will be used to monitor workforces and on-screen representation in five key areas: ethnicity, disability, gender, age and sexuality.

Whereas the FCC wants to monitor eight key areas: information about emergencies and risks; health and welfare; education; transportation; economic opportunities; the environment; civic information; and political information.

Broadcasters currently monitor diversity stats independently, but representatives on the CDN chief executive group have agreed to produce a standardised set of figures on a quarterly basis…

The creative industries are facing greater political pressure to get their house in order on diversity issues after culture minister Ed Vaizey held a roundtable with key figures to discuss the steep decline in black, Asian and minority ethnic… representation..

Broadcast attended the House of Commons event alongside 40 leaders in TV, film and theatre…

So even though this is not being imposed by the government per se, it is being done after pressure by the government.

This article was posted by Steve Gilbert on Friday, February 21st, 2014. Comments are currently closed.

2 Responses to “UK Networks To Be Monitored For Their Diversity”

  1. So .. the takeaway is .. the Eurozone is now feeding Policy mandates to departments of the US?

  2. mr_bill

    I don’t want diversity. I want quality. Diversity for its own sake is a recipe for failure. If your house is on fire which fire crew would you want to respond:

    A.) The most diverse possible: including a pregnant latino lesbian midget, a handicapped person, an illegal immigrant who can’t speak English, a blind senior citizen, a burka-wearing muslim woman and her husband (to make sure she doesn’t accidentally expose her covered eye to any potential victims of the fire and also to beat the snit out of her if she does) and a token white guy who is also the diversity-required 3rd grade dropout.

    B.) The most professional, capable and best trained fire crew, with absolutely no regard for how diverse they are.




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