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Univision, Tax Preparers Help Push Obama-Care

From a cheering Los Angeles Times:

Corporate backing is helping Obamacare go mainstream

Obamacare is entering mainstream American life as major corporations, sports teams and others integrate it into their businesses.

By Noam N. Levey | February 8, 2014

WASHINGTON [State] — Fans of the Jet City Rollergirls are hearing public announcements about Obamacare when they go to the roller derby track north of Seattle.

Univision, the nation’s largest Spanish-language television network, is airing half-hour specials about healthy living and educating viewers about how to sign up for coverage under President Obama’s health law.

And tax preparers at thousands of Jackson Hewitt and H&R Block offices are talking to their customers about how to enroll in the new insurance plans sold through the law’s online marketplaces.

Although many companies are wary of associating with the health law while it remains a political lightning rod, the Affordable Care Act is increasingly entering the mainstream as major corporations, sports teams and others integrate it into their businesses

[A]s the law becomes embedded in American life, the Republican drive to dismantle Obamacare will almost certainly become more complicated.

Which is the whole idea, of course.

"Once the legislation became the law of the land, we feel it became a reasonable decision to educate our fans as to how it impacts their lives," said Brad Ruiter, a spokesman for the Minnesota Timberwolves. The National Basketball Assn. franchise is running ads at home games paid for by the state’s insurance marketplace…

And never mind that Minnesota’s insurance marketplace is a basket case.

[A]cross the country, the health law is getting aid from some less obvious sources. State leaders running their own marketplaces have actively sought partnerships with sports teams and other businesses whose customers may be more likely to need health insurance…

Among the [Washington] state’s partners is Live Nation Entertainment, the giant Los Angeles-based concert promoter that produces the Sasquatch! Music Festival, a multiday event that sold 110,000 tickets last year. In addition to advertising the marketplace, Live Nation is hosting a sweepstakes on Facebook featuring festival tickets.

In Denver, Colorado’s online marketplace reached out to the National Western Stock Show, which hosted a table where marketplace representatives handed out information on health insurance to cattle ranchers and others…

At about 6,500 tax offices across the country, including in Wal-Mart and Sears stores, Jackson Hewitt is advertising the importance of getting health coverage on bright yellow signs that urge taxpayers to learn about their options.

The firm’s tax preparers ask every customer if he or she has coverage. Customers who are uninsured are referred to newly trained health insurance specialists who use a Jackson Hewitt software program to determine whether they are eligible under the law for free Medicaid coverage or subsidized private coverage.

The program automatically generates a Medicaid application for those who qualify, which customers can mail in…

So these companies have hired their own Navigators to funnel people into government dependency. Also notice that they are just trying to funnel more people into Medicaid, not Obama-Care.

H&R Block, which offers its clients a free health insurance review when they come in for their taxes, has launched a pilot program in Phoenix that places insurance agents in its offices.

Customers at the nation’s second-largest drugstore chain can also learn how to enroll. In the first three months of the year, CVS Caremark pharmacies in 15 major metropolitan areas are hosting health fairs where customers can get free health screenings and information about insurance.

At Univision News, Stephen Keppel is overseeing a vast healthcare campaign that includes TV specials, health features that run during popular Saturday soccer broadcasts and community health events hosted by network anchors. The response has exceeded expectations, he said, with viewership for the health specials averaging about 550,000…

Univision hopes they are as successful signing up people for free Obama-Care (Medicaid) as they have been in signing up people for Food Stamps.

This article was posted by Steve Gilbert on Monday, February 10th, 2014. Comments are currently closed.

One Response to “Univision, Tax Preparers Help Push Obama-Care”

  1. Right of the People

    I’m glad I read this. H&R Block and CVS will never get any of my business. Never!


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