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USDA Uses ‘Soap’ Ads To Push Food Stamps

From the Daily Caller:

USDA uses Spanish soap operas to push food stamps among non-citizens, citizens

By Caroline May | 07/12/2012

The government has been targeting Spanish speakers with radio “novelas” promoting food stamp usage as part of a stated mission to increase participation in the Supplemental Nutrition Assistance Program (SNAP), or food stamps.

Each novela, comprising a 10-part series called “PARQUE ALEGRIA,” or “HOPE PARK,” presents a semi-dramatic scenario involving characters convincing others to get on food stamps, or explaining how much healthier it is to be on food stamps.

The majority of the episodes end with the announcer encouraging the listener to tune in again to see if the skeptic applies for benefits or learns to understand the importance of food stamps to their health.

“Will Claudia convince Ramon to apply for SNAP?” the announcer exclaims at the end of a standard episode titled “The Poet,” “Don’t miss our next episode of ‘HOPE PARK.’”

While the United States Department of Agriculture encourages its outreach partners not to stereotype SNAP applicants, the agency’s use of novelas is notable. The USDA is not promoting an equivalent English-language drama series and telenovelas are a popular form of entertainment in Latin American countries and a culturally relevant way to appeal to potential applicants.

For the record, Spanish soap operas are wildly popular. Far more so than ‘Anglo’ soaps ever were.

The radio novelas are available on USDA’s website for state and local outreach partners to use as public service announcements…

In addition to the Spanish-language outreach, the USDA is also pushing to get non-citizens enrolled in the program. The radio novelas overcome one of the hurdles the agency has identified as hampering participation: “lack of knowledge” about the program.

“Although many non-citizens are now eligible for SNAP, SNAP participation has been historically low among eligible non-citizen households,” reads a 2011 Guidance on Non-Citizen Eligibility. “In 2008, the participation rate for non-citizens was 51% and the rate for citizen children living with non-citizen adults was 55% as compared to the national participation rate of 67% among all eligible individuals.”

While USDA is targeting non-citizens for SNAP participation, the agency stresses that illegals are not eligible for benefits

How would anyone know whether the applicants are legal or not. The USDA can’t ask for photo IDs. That would be racist.

Robert Rector, the Heritage Foundation’s senior research fellow on welfare and family issues, noted that while illegals are officially barred from participation, the legal children of illegals are eligible for benefits, creating mixed households with the potential to be intertwined with benefit programs.

Rector added that promotions such the radio novelas are part of the current process of assimilation into American culture. “The culture [non-citizens] are assimilating into is the culture of welfare dependence,” Rector explained to TheDC…

Which, of course, is the plan. The Democrats figure that once they get someone dependent on welfare, they are theirs for life.

In the 1970s, one in 50 Americans were on food stamps — today that figure is one in seven. SNAP spending has doubled since 2008 and quadrupled since 2001.

There is no denying that Democrats’ plan is working. In a sane world, they would be universally castigated.

This article was posted by Steve on Thursday, July 12th, 2012. Comments are currently closed.

6 Responses to “USDA Uses ‘Soap’ Ads To Push Food Stamps”

  1. ilzito guacamolito says:

    ¿Como se dice “graft” en Español?

  2. AcornsRNutz says:

    Non citizens are eligible? Hold the phone and ignore the numbers. Why in the hell would any non-citizen be eligible for US taxpayer funded food stamps? Ok, color me cold hearted, but this in and of itself is crazy.

  3. ilzito guacamolito says:

    ~ While USDA is targeting non-citizens for SNAP participation, the agency stresses that illegals are not eligible for benefits… ~


    • ilzito guacamolito says:

      Upon reflection, I must change my comment. That statement is just moronic.

    • beautyofreason says:

      It’s the anchor babies. Cha – ching. There is “no wait” rule for “immigrant children.” As long as mom plops over the border, she gets a generous stipend as long as her family claims to make below a certain income. And the amount multiplies as her off spring do.

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